Digital Products:




Present Virtual Reality Advertising



I went to the European Innovation Academy in the summer of 2017 with the Master’s of Product Innovation program at VCU. While there, I worked with a truly singular group of people from all over the world to build a virtual reality advertising product. Not only would this concept increase revenue for independent game developers, and provide cool ways for companies to advertise their products, the gamified nature of the ads did not break the immersive experience of VR. I acted as head of Marketing and CEO for the group as we worked feverishly for 3 weeks to get a working product.

In three weeks we were able to build:

  • Three prototype advertisements in Unity
  • Implement one of them into an actual VR game
  • Develop a working back-end that captured gaze-tracking analytics

We were pretty successful and I got the opportunity to pitch in front of 700 peers, mentors and investors, as one of the top 10 teams out of nearly 100!

In the news:

  • At entrepreneurship academy in Italy, VCU students’ innovative startups rank among the top 10
  • Top Startups @ European Innovation Academy 2017

    Here’s a short video that shows the level of development we achieved in just 3 weeks:


    I am a coffee snob and one day I decided that the IoT revolution had not gone far enough in the world of bean water.

    The resulting concept: Burrbox. An automated burr coffee grinder that works from your phone and perfects your grinds by brew method. This handy device weighs your coffee and changes the size of the grounds whether you are making a drip pot or a french press.

    The best part?

    Set an alarm on your phone at night and it will grind your coffee when you dismiss it in the morning.







    About two years ago I had a dream that I was playing an MMORPG game in The Fan neighborhood in Richmond, VA. This might seem like a strange dream to you, but it gave me a really cool idea. Doing side-quests for cash could exist in real life.

    At the time I was relying on part time work at the local butcher shop and odd jobs to keep my bills paid. I was hanging dry wall, painting decks, building flower beds, digging ditches, anything I could get. However, I usually had to drive a long way to get to the jobs.

    From this personal need, reQuest was born.

    I acted as the product manager on a team of 4 as we brought this idea to prototype.




    Efficient Innovations: The French Slide

    I made this WordPress website for a Richmond based startup that is reinventing the sliding-glass patio door.


    Lines & Dots Designs

    This was my first foray into using bootstrap. I built this site for a Richmond artist who hand-dyes wearable textiles.



    Logo Design:



    Native plant landscaping in RVA



    This logo design was for a hypothetical business to provide native plant landscaping solutions in Richmond, VA. One of my favorite native trees, the white oak has a very pleasing leaf shape, and was the starting point for my ideation. I also wanted to display imagery that Richmond locals would recognize and thought it might be interesting to use the skyline silhouette to mirror the lobes of the oak leaf.

    After the first iteration, I also tried using the sycamore leaf as a muse, but we didn’t like these concepts quite as much. I decided to stick with the White Oak leaf and city skyline concept.

    alternative logo ideas by matthew halpern for native lines

    matthew halpern richmond virginia web design logo

    I added some veins to represent both the leaf structure and the river, played with the weight of the buildings to balance the image, and altered the color to be a little brighter. After some sage advice and help from a friend, I was left with the final image.

    We decided to flip the image on it’s side to make the skyline more accentuated, and also provide symbolism of the James river by the way the veins flowed from the base of the buildings, much as it does in actuality.